U=U Campaign

U=U Campaign

“Positive Voice” is the Association of People Living with HIV in Greece, a non-profit association aiming at ensuring best prevention and information practices, healthcare services and social care for HIV-positive individuals and HIV-vulnerable social groups through the operation of the “Checkpoint”, i.e. model non-clinical Centres for the prevention, information and promotion of medical screening for HIV, HBV (Hepatitis B) and HCV (Hepatitis C). Moreover, it is also working towards social acceptance, solidarity for and support of these groups, in order to safeguard their dignity and human rights.


In 2020 Positive Voice, participating in the global campaign “U=U”, implemented, with the support of the John S. Latsis Public Benefit Foundation, a nationwide awareness campaign. The international movement “U=U” (Undetectable = Untransmittable), seeking to put an end to misinformation about how the virus is transmitted, disseminates the scientific evidence regarding the fact that HIV-positive people who receive antiretroviral therapy (ART) and achieve undetectable viral load cannot practically transmit HIV; this movement is the most up-to-date tool for prevention, combating stigma and informing the public about the effectiveness of antiretroviral treatment.


The TV spot of Positive Voice, entitled “U=U”, was aired both on television and on the Association’s website and social media on 20 November 2020, on the occasion of World AIDS Day (1 December), with the purpose of spreading the message that successful antiretroviral therapy prevents transmission of the virus and improves the social and sexual life of HIV-positive people.


  • 32,000 people living with HIV/AIDS benefit annually from “Positive Voice” activities.
  • 1,018 organisations from 102 countries are “U=U” Community Partners, their goal being to spread the message of this campaign.


“U=U is the scientific evidence that changes everything we knew about HIV and the ways it is transmitted, as it proclaims and proves that a person living with HIV who receives antiretroviral therapy and has achieved an undetectable viral load in their blood for at least 6 months, cannot practically transmit the virus to a sexual partner even in case of unprotected sex. We warmly thank the John S. Latsis Public Benefit Foundation for the continuous support of our activities in general and this campaign in particular.”

George Papageorgiou Communication Manager, Positive Voice



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